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Client
Holden Service Parts Operations
Marketing and distribution of Holden parts and accessories
Brief
One in a series of posters produced each year. The posters’
purpose is to reinforce the Genuine Holden Parts brand.
Solution
Car parts are not terribly attractive! The purpose of
the poster is to promote Holden parts, by tapping into
Holden’s strong brand values. A high percentage
of the target audience (the poster is promoted in the
Holden Parts Magazine) make the effort to visit their
Holden Retailer to obtain the poster.
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