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Client
Holden Service Parts Operations
Marketing and distribution of Holden parts and accessories
Brief
Target Parts - a regular programme promoting the sales
of fast-moving parts for current and older Holdens,
through Holden Retailers. Increased sales are rewarded
by a points-incentive system.
Solution
A complete program of literature, vouchers, and advertisements
in trade media, designed to motivate and inform Holden
Retailers and the automotive trade. A 12-page book promoting
the program is distributed Australia-wide, and is used
in conjunction with an 8 page parts price list, and
special offer redemption vouchers and retailer incentives.
Highly regarded both by the trade, and Holden Retailers.
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