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Client
Holden Service Parts Operations
Marketing and distribution of Holden parts
Brief
Design and produce a full colour 24 page quarterly magazine,
to build the Holden/Genuine Parts brand. Distribution
is to 30,000 automotive trade businesses and employees
in Australia and New Zealand.
Solution
A dedicated printed magazine or newsletter remains one
of the most powerful marketing and sales vehicles. It
is flexible, able to perform strongly both in immediate
sales, and longer term brand building. The essential
factor is that it must be closely in touch with its
target market, clearly and strategically written, with
attractive, high impact graphics.
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