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Client
Holden Service Parts Operations
Marketing and distribution of Holden parts and accessories
Brief
To launch and promote a new range of Holden Car Care
products to be retailed through the Holden Retailer
network.
Solution
Although required within a very short timeframe, Marcom
delivered a complete launch package. This included everything
from the campaign theme (“Holden Shines”),
the design of all packaging, Point of Sale displays,
magazine advertising, sales and launch literature for
Holden Retailers and consumers, and press releases.
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