Marcom
believes that all advertising should be single minded,
with a clear purpose. Look around... do you agree that
most ads you see are irrelevant, lazy, boring, incompetent,
or indulgent?
Effective
advertising is built on market knowledge, product knowledge,
media knowledge, hard work, smart thinking and bold execution.
It should be an integral part of your marketing strategy,
so that everything you do strengthens and extends everything
else.
