Client
Powerserve Australia
Full Service Provider of eBusiness Services

Brief
Although specialising in client-server software development, the company was spreading its wings, so the new logo should not be limiting.

Solution
Several people from Powerserve had already tried to design a logo, so it was important to guide them through the process with care, so they would all understand what we were trying to achieve. The solution was a pictorial logo which not only symbolised a client-server relationship (wind-sails), but also had other connotations, such as teamwork.