Client
Davidson Measurement
Full service company which distributes and services data acquisition, measurement and analysis products, and high-level calibration services.

Brief
The “new” Davidson has a very broad focus, and needed a logo which would be applicable to its diverse operations.

Solution
The company continues to evolve, so it is important that any symbolism does not date. A strong “D” contained in a blue circle, with simplified electronic symbolism, has stood the test of time and provides a very recognisable visual anchor for Davidson.