Client
CRC for Bioproducts
A Cooperative Research Centre of innovation in biotechnology.

Brief
To design a new corporate image reflecting the CRC’s commercial and scientific focus.

Solution
Cooperative Research Centres link scientific research organisations (often university-based) and business. Our aim was to reflect this, and avoid some of the predictable styles which have evolved for such bodies. Bright colours represent the energy and commercial focus of the CRC, and genetic symbolism indicates the scientific foundation.