Client
AME System
Designer/manufacturer of innovative ergonomic work stations and patented aluminium profiles.

Brief
To research and name a new division of AME System, and design corporate identity .

Solution
Brainstorming produced the name “activDesk”, reflecting the product’s electronic height-adjustment, and lifestyle connotations. A strong, simple typographic logo was designed, and a colour pallette defined. This was extended to literature and stationery, including a distinctive round-cornered letterhead and forme-cut business cards.